Last updated: January 5, 2026
This Privacy Policy describes how your personal information is collected, used, and shared when you use our PlugPrice application (the "App"). It also describes your rights regarding your personal data and who you can contact for more information or questions.
1. Introduction
We respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you about how we look after your personal data when you use our App and tell you about your privacy rights and how the law protects you. This Privacy Policy is compliant with the General Data Protection Regulation (GDPR) and other applicable European data protection laws.
2. Data Controller
PlugPrice BV is the controller responsible for your personal data (collectively referred to as "we", "us", or "our" in this Privacy Policy). Contact details:
- Full name of legal entity: PlugPrice BV
- Email address: privacy@plugprice.com
- Postal address: Minderbroedersstraat 39/5, 9100 Sint-Niklaas, Belgium
- Company registration: BE1028.438.243
3. Contact for Privacy Questions
If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us at privacy@plugprice.com.
4. Personal Data We Collect
We collect the following types of information:
4.1 Account Information
- Email address
- Password (stored in encrypted form)
- Country of residence
- IP addresses (solely for logging purposes)
4.2 Device Information
- Device type and model
- Operating system version
- App version
- Device identifiers (such as device ID, advertising ID)
4.3 Diagnostic and Analytics Information
- App performance data
- Crash reports and analytics through Firebase
- Usage statistics
- Interaction patterns
- Anonymous analytics data collected through Mixpanel
5. How We Use your Personal Data
We use your personal data for the following purposes:
5.1 To Provide Our Services
- To create and maintain your user account
- To provide location-based information about charging stations
- To provide price comparisons between different charging providers
5.2 To Improve and Develop Our Services
- To analyze app usage patterns and optimize user experience
- To fix bugs and resolve technical issues
- To develop new features and improvements
- To conduct internal research and analysis
5.3 For Communication
- To respond to your inquiries or support requests
- To send service-related notifications (e.g., updates, security alerts)
We will only contact you via the email address you provided during account registration.
6. Legal Basis for Processing
We process your personal data on the following legal grounds:
6.1 Performance of Contract Processing your account information and providing the core functionality of the App is necessary for the performance of our contract with you.
6.2 Legitimate Interests We process diagnostic and usage data based on our legitimate interests. These legitimate interests include ensuring the proper functioning, security, and continuous improvement of our App. Specifically, this processing allows us to identify and resolve technical issues, analyze app performance, and understand user behavior to optimize the user experience. We have carefully balanced these interests against the privacy rights of our users and have implemented measures to minimize the impact on privacy, such as anonymizing data where possible and limiting the retention of this data.
6.3 Consent We process your location data only based on your explicit consent. You provide this consent by enabling location services for the App through the settings on your mobile device and confirming your agreement within the App when prompted. You have the right to withdraw your consent at any time by disabling location services in your device settings. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal..
6.4 Legal Obligation We may process your personal data to comply with legal obligations to which we are subject.
7. Data Retention
We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
- Account information: Retained as long as you maintain an active account, and for a maximum period of 30
days after account closure (as part of our regular backup procedures)
- IP addresses: Retained for a maximum of 7 days as part of our logging systems
- Diagnostic information: Retained in an anonymized form for analysis purposes. This means that the
diagnostic information is processed in such a way that it can no longer be attributed to a specific user without the use of additional information, which is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.
8. Data Sharing and Recipients
8.1 Service Providers We use certain third-party service providers who perform services on our behalf:
- Cloud Database Services: We use cloud database services with a primary hosting location in Frankfurt,
Germany.
- Google AdMob: In the free version of our App, we display advertisements through Google AdMob. While
we share certain non-personal technical information necessary for ad delivery, we do not sell your personal data to Google or any other third parties.
- Mixpanel: We use Mixpanel for analytics purposes to help us understand how users interact with our App
and to improve user experience. Mixpanel data is stored in the Netherlands within the European Union. We share app usage data with Mixpanel for analytical purposes.
- Brevo: We use Brevo as our email service provider for sending transactional emails, such as onetime
passwords during sign-up and password reset links. Brevo hosts its servers in the European Union. We share your email address with Brevo solely for the purpose of delivering these essential communications.
- Firebase: We use Firebase for analytics purposes.
- App Distribution Platforms: Our app is distributed through the Apple App Store and Google Play Store.
These platforms may collect certain information related to your downloads, app usage, and purchases. We recommend reviewing Apple's and Google's respective privacy policies for more information about how they process your data. We do not sell your personal data to third parties under any circumstances.
8.2 Legal Requirements We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
8.3 Business Transfers If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal data may be disclosed or transferred to the acquiring entity or third party involved in that transaction, in accordance with applicable law. In such event, we will make reasonable efforts to notify you via email and/or a prominent notice on our App of any material changes to the processing of your personal data resulting from such transfer. Where required by law, you may be able to exercise your rights to object to such transfer or to exercise other data subject rights.
9. International Transfers
We primarily process your personal data within the European Economic Area (EEA). However, some of our service providers may be based outside the EEA, which may involve a transfer of your data outside the EEA.
Whenever we transfer your personal data outside the EEA, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as:
- Using European Commission-approved standard contractual clauses
- Transferring to countries that have been deemed to provide an adequate level of protection by the
European Commission
- Where we use providers based in the US, utilizing specific contracts approved for use in the EU or
ensuring they participate in approved certification mechanisms
10. Your Data Protection Rights
Under the GDPR, you have the following rights:
10.1 Right of Access You have the right to request copies of your personal data.
10.2 Right to Rectification You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
10.3 Right to Erasure You have the right to request that we erase your personal data, under certain conditions.
10.4 Right to Restriction of Processing You have the right to request that we restrict the processing of your personal data, under certain conditions.
10.5 Right to Object You have the right to object to our processing of your personal data, under certain conditions.
10.6 Right to Data Portability You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
10.7 Right to Withdraw Consent You have the right to withdraw your consent at any time where we relied on your consent to process your personal data. To exercise any of these rights, please contact us at privacy@plugprice.com.
11. Cookies and Similar Technologies
11.1 Mobile App Our mobile App (available for iOS and Android) does not use cookies in the traditional web sense. The App uses local storage and similar technologies to store certain preferences and data on your device to enhance your experience.
11.2 Website We maintain a landing page website for PlugPrice that showcases the App's features and provides links to download the App from Apple App Store and Google Play Store. This website uses essential cookies necessary for the website to function properly. We do not use tracking or advertising cookies on our website.
- Essential cookies: These are strictly necessary for the website to function properly. They enable basic
functions like page navigation and access to secure areas of the website. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features may not function properly without cookies.
12. Data Security
We have implemented appropriate technical and organizational measures to secure your personal data from accidental loss and unauthorized access, use, alteration, or disclosure. These include:
- Encryption of sensitive data (including passwords)
- Regular security assessments
- Access controls and authentication measures
- Secure development practices
However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
13. Children's Data
Our App is designed for general audiences and does not specifically target children. We do not knowingly collect personal data from users under 16 years of age. If we learn that we have inadvertently collected personal data from a child under 16, we will take steps to delete that information as soon as possible. If you are a parent or guardian and believe we may have collected information about your child, please contact us at privacy@plugprice.com.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the App or by other means, such as email.
15. Complaints
You have the right to make a complaint at any time to your local data protection authority. For users in Belgium, this is the Data Protection Authority (Gegevensbeschermingsautoriteit/Autorité de protection des données) which can be contacted at contact@apd-gba.be or via their website at www.dataprotectionauthority.be We would, however, appreciate the chance to deal with your concerns before you approach the authority, so please contact us at privacy@plugprice.com in the first instance.
16. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: PlugPrice BV Email address: privacy@plugprice.com Postal address: Minderbroedersstraat 39/5, 9100 Sint-Niklaas, Belgium Company registration: BE1028.438.243 © 2025 PlugPrice BV. All Rights Reserved.